Black Friday is over. Most likely, your webshop has received a significant boost. The period around Black Friday largely determines your revenue. The marketing department has spent months creating exciting campaigns. The warehouse is always running at full capacity during the days around Black Friday. However, after this period, there is no time to rest on your laurels. The year-end period is just around the corner, and it, together with Black Friday, accounts for a large portion of the annual revenue. With the help of a smart WMS system, you can still gather useful information from your Black Friday campaigns and translate it into new actions during the year-end period.
Which products can I promote based on a WMS system?
Depending on your marketing actions, you can find out which products are popular with your customers. If you launch a specific campaign targeting one or more products, you will naturally sell more of those products than others. You can extract a lot of valuable information from such sales. For example, analyzing your target audience. When you launch a general promotion, such as a discount, you can determine which products are the most popular with your customers. Based on this information, you can develop new marketing campaigns. In short, a WMS system gives you information about specific peak moments so that you can better prepare for the next one.
Do I have enough stock of the popular products?
A smart WMS system provides extensive reporting capabilities. The fulfillment center Webship, in collaboration with Webship Online, has developed a stock management system with such reporting features. You can, for example, check the most popular products from the past period. This is a very useful report! After Black Friday, you need an overview of the products that performed well. Why? Simply to ensure additional stock for the year-end period. The power of such a report cannot be underestimated, as it helps you prevent stockouts.
Which products have reached their minimum stock level according to the WMS system?
Of course, you don’t just sell popular products. You need to ensure that the stock levels of all products are kept in balance. After a peak period like Black Friday, you must act quickly because the year-end period is immediately ahead. A modern WMS system will notify you when a product reaches its minimum stock level. This is very useful, as you cannot manually check stock levels every day during a peak period. As soon as you receive a notification, you know that the minimum stock level has been reached, and you need to place an order with the supplier as soon as possible. To receive a notification, you must set a minimum stock quantity. This is a one-time task that can prevent many problems, as stockouts should be avoided. Always keep the supplier’s delivery time in mind when setting the minimum stock level!
Don’t forget about packaging materials!
A modern and smart WMS system can be linked to packaging materials. This means you can track which and how many packaging materials are consumed per order. This is a very useful tool for optimizing profit maximization. By doing so, you can discover which products or types of orders bring too high packaging costs. Additionally, you can spot patterns in potential damages. Are there specific products that are packed with insufficient or incorrect materials? You can check this in the WMS system as it tracks which materials are used per order.
By keeping track of the materials consumed, you will likely be able to manage the stock of packaging materials as well. With Webship Online’s WMS system, this is possible. Why track such information? During peak moments like Black Friday, you use a lot of packaging materials. Thanks to a system like Webship Online, you can immediately check the stock level of packaging materials and order certain products if necessary. You need to ensure that you don’t run out of packaging materials during the year-end period.
Want to know more about the power of a modern WMS system?
Contact Webship Online at hallo@webship.online. You can also try Webship Online’s WMS system for free!
